Future Vision


The vision of the Bachelor of Applied Hospitality Management Study Program is to become an applied study program in the field of hotel management that is independent, innovative, leading at the national and international levels based on religious morality.


The mission of the Hospitality Management Applied Undergraduate Study Program is as follows:
1. Organize and develop quality education and teaching based on soft skills and applied in the field of hotel management.

2. Carrying out applied research in the field of innovative hospitality management based on national values ​​and religious morals to support the development of education and community service.

3. Dedicating vocational expertise in the field of hospitality management to the community at national and international levels.

4. Realizing competency application certificates in the field of hotel management so as to be able to produce graduates who are ready to work professionally in the field of business and hotel management.


To produce graduates of the Bachelor of Applied Hospitality Management who have competence in the field of hospitality, are professional, independent and moral as well as highly competitive regionally and nationally.
Producing research in the field of Hospitality, especially management and innovation in service.
Producing science and technology-based community service in the hospitality sector that can be utilized by the community in order to improve the quality of life.



The goals and achievement strategies carried out by the Bachelor of Applied Hospitality Management study program refer to the study program’s strategic plan, the study program’s vision and mission as the basis and a SWOT analysis to find out the outline of the program’s development plan for the next 5 years.

Learning Quality Development

  1. Increase the input of prospective students through roadshows and promotional media such as study program websites, Instagram, and YouTube actively to attract prospective students more broadly and not only in East Java.
  2. Improving the performance of teaching staff in terms of teaching and academic guidance (either as a lecturer or final assignment supervisor), through certified training such as CHE (Certified Hospitality Educator), CHA (Certified Hotel Administrator) and other.
  3. Increase collaboration with institutions where students do internships such as 4-star and 5-star hotels.
  4. Improving the competency of graduates to be able to compete at the international level with national and international certified competency training.
  5. Evaluate the curriculum regularly by involving input from alumni and stakeholders so that the curriculum is always updated with developments in science and technology and in accordance with market needs.
  6. Improving the quality of learning by using information technology facilities such as the use of e-learning through the Airlangga University AULA system.

Development of the Quality of Teaching Staff and Education Personnel

  1. Improving the quality of lecturer education by encouraging lecturer staff to take further doctoral studies according to their field of expertise.
  2. Encouraging lecturers to take part in training/workshops in order to increase and develop the potential of teaching staff and educational staff owned by study programs.
  3. Encouraging participation in scientific seminars at regional, national and international levels which are beneficial for developing the potential of teaching staff.

Research Development

  1. Increase the quantity and quality of submitting research proposals on University funding, DIKTI, as well as collaboration with other universities from within and outside the country.
  2. Encouraging the publication of research results through nationally and internationally accredited journals.

Community Service Program Development

  1. Carry out community service in the hospitality sector that is tailored to the needs of the community
  2. Increase the quantity and quality of submitting community service proposals to university funding, DIKTI, and other organizations.

Institutional Development

  1. Improving and developing institutional functions in Hospitality Management
  2. Carrying out a comprehensive self-evaluation on a regular basis (conducted once a year) as feedback for study program improvement
  3. Increase the quantity and quality of facilities and infrastructure for administrative, academic activities (lecture rooms, practicum labs and tools for practicum needs) as well as student activities.
  4. Participate actively in the activities of associations of similar study programs such as Hilditipari (Association of Indonesian Tourism Higher Education Institutions) which can provide input on the development of education for the Bachelor of Applied Hospitality Management study program.